Get Ready to Hate Phones and Public Places
Last month, Nokia held an open contest to create a fresh take on their classic ringtone. You know, the one that your parents have. The one that plays too loud in a quiet place and someone awkwardly fumbles around to turn it off. The winning ringtone will be put as a default option in all future Nokia devices. This song won. Dubstep won. 100 million Nokia devices will have this embedded within them.
You can see the other entries here. None of them were winners, though I’d have been more than happy to hear “The Great Marvelous” for the next ten years going off in mall food courts.
These are the judges that chose said song. I want you to memorize their faces. If you see them in public, follow them until their phones ring. They are important people, so this won’t take long. I guarantee you their ringtone won’t be “Nokia Tone Dubstep Generation”.
Posted on October 10, 2011, in Chad Quandt, Pop Culture and tagged Andrew Higgins, audiodraft, Chad Quandt, dubstep, Julian Treasure, Kai Bronner, Mark Dewings, Marko Ahtissaari, Nokia, ringtone, Super8 & Tab, Tommi Koskinen. Bookmark the permalink. Leave a comment.